Listen to Episode 11: Modern marketing can seem like a cacophony of ever changing tactics. Should you be on Ello, are ads coming to SnapChat, are you running contests on Facebook, creating engagement on Twitter? And the truth is that all of these things may work for your particular business, and, in fact, you should …
On October 10, 2014, I launched a new project with the dual purposes of (a) creating a good quality curated newsletter and (b) monitoring and sharing product growth and success.
Semicoloned (;ed) is not strictly an ecommerce project, although I hope to monetize it eventually, rather it is a weekly email newsletter sharing links to interesting web and application development articles, libraries, videos, and tools.
In 2014, there is no shortage of good ecommerce-related information for small business owners. Whether one is looking for new business ideas, tips on how to improve ecommerce sales, or even information about how to display products online, resources abound. With this in mind, I thought I would share with you some of the YouTube …
A gaggle of Googlers, including Beth Thomas, Erin Dean, Kelly Smith, and Nina Thatcher writing on Think with Google site have put together a list of Five Shopping Trends Marketers Should Watch for in the coming 2014 Christmas season. The ladies are not the only ones building lists of holiday trends. I’ve even published my …
To promote the IKEA 2015 catalog, the company has created a 2:28 video that describes the printed book as if it was a new technology. Some commentators have even suggested the the spot is nothing short of a full-on Apple advertising parody.
“You know, once in a while, something comes along that changes the way we live,” says a man identified as Jörgen Eghammer, chief design guru. “A device so simple and intuitive using it feels almost familiar. Introducing the 2015 IKEA catalog. It’s not a digital book or an ebook, it’s a bookbook.”
Sharing content on your blog, in social media, or even on an ecommerce site’s product detail pages can help attract and engage visitors.
Of course, finding quality content to share is not always an easy thing to do, so I have put together a list of four of my favorite sites for finding sharable content.
This year comSocre and the United Parcel Service asked 5,800 American shoppers about their online buying preferences, and 81 percent of the respondents said that free shipping was important.
It is no surprise that a package carrier, UPS, should be concerned about how online shoppers view ecommerce delivery options, and, frankly, it is not that surprising that a significant number of shoppers look for free shipping at checkout. Who doesn’t like free.
For some online sellers, shoppers visiting from smartphones and tablets could soon represent the majority of site traffic, raising questions about sales conversion, site design, and cross-device retailing.
Dov Charney, the recently ousted and seemingly rehired, former chief executive of American Apparel turned consultant to the company, has made a lot of headlines for his alleged creepy misbehavior and his relatively extreme efforts to regain control of the company he founded.
Whether or not Charney is to blame for his situation at the time of writing or – for that matter – whether or not he is guilty is for others to decide, but, in spite of what’s happening now, there are a lot of things that Charney did at American Apparel that were, well good, including his support for laborers and fair trade.
Etsy empowers entrepreneurs, even ones with little or no cash and business experience, to easily start selling online, but like anything, merchants hoping for success cannot just post a product and wait for the cash to start pouring in.
Success on Etsy is about learning the ecommerce business, taking great care of customers, offering good products, and marketing those products well.